We admire athletes, men and women, who push through pain during an athletic contest in order to win. Why would we admire only women who have this quality of fortitude, but say that men who show mental toughness to endure pain are creatures to be pitied because they adhere to traditional masculinity?
We’re talking about men in their twenties here! Do the ACA honchos who made this ad actually want parents and their offspring to interact in this way? With a come-on like this one, the program deserves to collapse, and fall hard. The whole scheme stinks of dependence and deception.